Someone laid a finger on Butterfinger — the recipe, that is.
That's right, the Butterfinger candy brand — which had been owned by Nestle since 1990 — was bought by Ferrero (the company behind Nutella) in January. The new parent company is making some big changes to the iconic bar and claims that the new formulation will include "higher quality ingredients."
The new bars, which will be available in stores nationwide in February 2019, are made using a chocolate shell coating that contains more milk and cocoa (instead of hard-to-pronounce fillers).
A company spokesperson told TODAY Food that this change will result in a "richer, creamier" taste.
In addition to the updated chocolate coating, the brand is now using "carefully selected" U.S. grown peanuts to make the crispety, crunchety interior. The peanuts all also be roasted in house.
That's not all — Butterfinger is, quite literally, trimming the fat. The new recipe is getting rid of hydrogenated oils, which contain trans fats, and TBHQ, a preservative found in many processed foods. According to the brand, these updates have resulted in a crispier, fresher candy bar.
Even with all of the changes, the bars still look nearly identical to the old ones. The packaging, however, is getting a fresh update to reflect the new ownership and will be double layered — another addition that the brand says will improve the bar's freshness and allow it to last longer.
The new bars will be available at convenience, drug and grocery stores, as well as large retailers like Walmart, Target, CVS, Kroger, Publix and 7-Eleven.
While premium ingredients may seem like a smart move for any modern food company, when General Mills removed the artificial colors from its popular Trix cereal in 2015, there was a big public outcry. The company then brought back a version of the cereal with artificial colors just two years later. So when it comes to beloved sweets, sometimes going the natural route isn't always best.
That's not all — Butterfinger is, quite literally, trimming the fat. The new recipe is getting rid of hydrogenated oils, which contain trans fats, and TBHQ, a preservative found in many processed foods. According to the brand, these updates have resulted in a crispier, fresher candy bar.
The company began with Butterfinger and reworked the formula to use bigger peanuts, more milk and cocoa, and fewer hydrogenated oils. The new version also no longer incorporates the chemical preservative TBHQ. With these changes, they were shooting for a more chocolate-centric flavor with purer ingredients.
In reply to a post on X, formerly known as Twitter, the candy manufacturer stated, "Sadly, Butterfinger BB's were discontinued due to low sales." Despite the clear-cut answer, others have their own opinions on the discontinuation, such as the possibility that the snacks pose a choking hazard.
The iconic candy bar, with its bright orange filling and familiar “nobody lay a finger on my Butterfinger” ad campaign, has experienced a sales turnaround since relaunching early this year with a new recipe and a new look, according to executives at Oakbrook Terrace, Ill.
Over time, our sense of smell and taste changes, and that can cause an edible product to taste different. However, it doesn't necessarily detract from good memories; it just makes them slightly different. We store all products in a temperature-controlled warehouse and inspect them before shipping.
The taste of a candy bar's individual ingredients always changes from batch to batch, and this may influence the flavor of the final product. It all comes down to natural variance in ingredients, says Susan Benjamin, author of Sweet as Sin, a history of American candy.
Fry & Sons and currently manufactured by Cadbury. Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar (in 1847)— Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.
The Butterfinger is the more delicate of the two, with a more refined, buttery flavor. The Chick-O-Stick is denser and, especially as it ages, has a tendency to become stick-in-your-molars chewy after the first couple of chomps.
Snickers is the top-selling candy bar in the United States and is produced by Mars, Inc. This classic chocolate bar is made with nougat, caramel, and peanuts, and it has been a favourite among Americans since its introduction in 1930. M&M's are small, candy-coated chocolates that are produced by Mars, Inc.
We love Butterfingers for the “crispity, crunchity” centers that aerate the texture so the peanut flavor becomes more pronounced. And we were delighted to discover the secret ingredient in Butterfingers that gives them their unique texture is… corn flakes!
Through the candy's production, corn flakes and peanut butter are combined and formed into the flaky candy center. Other ingredients in there are molasses (which contributes to the orange color), corn syrup, sugar, and water.
Introduction: My name is Melvina Ondricka, I am a helpful, fancy, friendly, innocent, outstanding, courageous, thoughtful person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.
