by Juli Clover
Apple today shared a trio of humorous Mac ads that focus on the battery life, Find My, and the performance capabilities of Apple silicon notebooks. The "Charged" ad, for example, shows a serious professor commenting on a student's remaining battery life.
"First class of the day and no charger? You're playing a dangerous game..." he says, but the student says that she doesn't have to worry about it because the Mac's battery lasts all day.
In "Powered," a student in a library is approached by a woman who says that laptops aren't meant to handle big files and multiple apps. "You think it won't crash?" she says. "You're a hot dog in a hurricane." The student lets her know that "it's a Mac," so it's "running fine."
The "Found" ad features a student looking for her laptop. "Yeah, computers have a funny way of vanishing around here..." says a man nearby. The student uses Find My to ping her laptop and is able to locate it while he's still going on about how computers are often sold for parts.
All three videos have a dramatic, funny vibe that should play well on social networks. The ads are 38 seconds long, so they'll likely be shown on TikTok, Instagram, and other social networks.
Tag: Apple Ads
[ 58 comments ]
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Top Rated Comments
mrgraff
5 days ago at 09:37 am
Which was the "humorous" one?
Score: 22 Votes (Like | Disagree)
PlayUltimate
5 days ago at 09:28 am
I must be getting old. Both of these ads seem slimy and not really funny. IMO, they need a new ad agency.
Score: 21 Votes (Like | Disagree)
anakinfan8
5 days ago at 09:23 am
"you're a hot dog in a hurricane"
Yeah if anyone approached me saying that in public, I am running away
Score: 20 Votes (Like | Disagree)
ninetyCent
5 days ago at 09:29 am
I've got jokes for you if you think that's humorous
Score: 20 Votes (Like | Disagree)
mike.coulter
5 days ago at 09:22 am
Bring back the "I'm a Mac" ads I say.
Score: 18 Votes (Like | Disagree)
phenste
5 days ago at 09:31 am
I must be getting old. Both of these ads seem slimy and not really funny. IMO, they need a new ad agency.
Score: 11 Votes (Like | Disagree)
Read All Comments
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