When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (2024)

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Mikhaila Friel

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (1)

  • Back in 2016, I tried Cadbury Dairy Milk in the US for the first time after moving to Pennsylvania.
  • I noticed that it tasted like a different recipe from the original UK version.
  • In my opinion, the UK Dairy Milk is far superior as it has a more silky smooth texture.

Back in 2016, I moved from my home in the UK to Pennsylvania.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (2)

I spent four months at the University of Millersville in Pennsylvania for an exchange semester in 2016. While there, I got to visit Hershey Chocolate World, where I tried a selection of US Cadbury products and noticed it tasted different from the original British version.

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While there, I was surprised to discover that Cadbury bars in the US tasted different.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (3)

While it was many years ago, I remember thinking that the US version of Cadbury's Dairy Milk in particular didn't taste as good as the UK's — but I couldn't put my finger on why.

As Insider previously reported,Hershey paid $300 million for the US operations of the British-owned Cadbury in 1988. This included Mounds, Almond Joy, and York Peppermint Patties, as well as Cadbury products such as Dairy Milk and Carmello.

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Six years later, I decided to try the US version again, but this time I would compare it to its UK counterpart.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (4)

A friend from the US visited me at my home in Scotland last month, and I asked if he could bring a Cadbury Dairy Milk bar with him so I could compare it to the same product in the UK.

I thought that tasting both chocolate bars one after the other would be the fair and accurate way to examine the differences. I was also eager to find out if I'd still prefer the UK version.

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Ahead of the taste test, I did some research — and found that there are two subtle differences in the recipes.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (5)

As Insider's Mary Hanbury previously reported, the only differences between the UK and US versions are the fat content and the amount of cocoa used. While the US Cadbury bars use cocoa butter as the fat, in order to meet FDA standards, the UK is allowed to use vegetable oils such as palm and shea.

A Hershey spokesperson told Hanbury that they source quality ingredients "straight from the Cadbury plant in the British isles" using the same amounts of milk, sugar, and chocolate as the UK version.

"In fact, it's the same milk sourced by Cadbury from cows in Europe," the spokesperson said. "We add cocoa butter and mold the milk chocolate into bars for sale in the United States."

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First up, I tried the US version.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (6)

The chocolate bar had gotten a little bashed on the journey from the US, but it still looked tasty.

The US chocolate bar had "Cadbury" inscribed on it, just like the UK one. But the shape of each was different.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (7)

One thing I noticed was that the US bar had a more flat and squared shape, whereas the UK bar was cubed and raised.

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The texture of the US bar was crumbly and less smooth than the UK Dairy Milk that I'm used to.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (8)

I asked my sister, Aimee, to help taste the chocolate bars. Aimee has also spent time in the US, having previously spent a summer as a camp counselor in Massachusetts many years ago.

I gave Aimee the US Dairy Milk without telling her which place it belonged to, and her immediate response was: "This is American." She said she could tell because in her opinion it tasted less sweet than UK Cadbury.

When I tried the chocolate, the first thing that stood out to me was the crumbly texture. While the UK Cadbury is so smooth and chewy that it melts in your mouth, this isn't the case for the US version. I also found that it wasn't as sweet as the UK version, perhaps due to the bitterness of the cocoa.

That being said, I enjoyed it more this time around than I did in 2016.

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In my opinion, the UK Dairy Milk is far superior to the US version.

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (9)

I tried the UK version right after trying the US version, and I stand by my previous opinion that the UK product is superior. The silky smooth texture of the chocolate bar makes it that much more enjoyable to eat, and in my opinion, this makes it appear to be better quality too.

Representatives for Hershey and Cadbury did not immediately respond to Insider's request for comment.

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When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it. (2024)

FAQs

Why does Cadbury chocolate taste different in America? ›

As Insider's Mary Hanbury previously reported, the only differences between the UK and US versions are the fat content and the amount of cocoa used. While the US Cadbury bars use cocoa butter as the fat, in order to meet FDA standards, the UK is allowed to use vegetable oils such as palm and shea.

Why does UK and US chocolate taste different? ›

European chocolates, with their smoother, richer flavor, use European butter and cream, which has a higher fat content. To accentuate the smoothness of the chocolates, Europe also uses more cocoa butter, further accentuating the difference in taste.

Is US Cadbury different from the UK? ›

The first ingredient in U.K. Cadbury chocolate is milk, while sugar is the first in American-made Cadbury chocolate, according to The New York Times. So the British chocolate has a higher fat content and also has no preservatives compared to the U.S. bars.

Why is Cadbury banned in America? ›

Banned! Back in 2015, Cadbury products, including the iconic Creme Egg, were banned from being imported into the United States. It all started when Hershey Chocolate Corporation filed a lawsuit alleging that Cadbury copied an already existing Hershey chocolate egg recipe of theirs.

Why does UK Cadbury taste better? ›

The main ingredients are from different sources, particularly milk and cocoa. Cadbury chocolate tastes different in the United Kingdom because the recipe for Cadbury chocolate varies depending on the region it's produced in.

What is the American version of Cadbury? ›

The Hershey Company acquired the U.S. CADBURY license in 1988 and has made the delicious chocolate ever since.

Which country has the best Cadbury chocolate? ›

Cadbury's chocolate most definitely does taste different in different countries. I have had Cadbury's chocolate from the UK, Ireland, South Africa, Australia, the US and even Russia. South African is the best, followed closely by Australia.

Does Cadbury own Hershey? ›

The Hershey Company acquired the U.S. CADBURY license in 1988 and has been making the delicious chocolate ever since.

Can you get Cadbury chocolate in America? ›

The name Cadbury is synonymous with chocolate, well, at least in the UK, as this is the company's home. Though they are a British company, Cadbury products are available worldwide, including in the United States.

Why are people boycotting Cadbury? ›

The latest boycotting move is against the British multinational confectionery company, Cadbury. It comes following the claims that the company uses gelatine 'derived from beef' in its products.

Can I take Cadbury chocolate into America? ›

Taking chocolate from the UK to the United States is generally allowed, but it's essential to be mindful of U.S. customs and import regulations. All food items, including chocolate, must be declared to U.S. Customs and Border Protection upon arrival to avoid potential issues at the border.

What chocolate is not allowed in the US? ›

Kinder Surprise is a popular chocolate egg with a toy inside, but it has been banned in the US since 1938 due to the potential choking hazard posed by the toy. The Food and Drug Administration (FDA) has deemed the product a "non-nutritive item" and prohibits the importation of Kinder Surprise eggs into the US.

Is Cadbury different in different countries? ›

Actually, no. If you look at the back of a US-made Cadbury bar, you'll find it's the same as the Hershey's - sugar comes first. The difference, Beckman explains, is that milk in chocolate in the US is measured in evaporated form, while milk in British chocolate is measured in its heavier liquid form.

What's happened to Cadbury's chocolate? ›

(It was sold in 2010 to Kraft now Mondelez International). So the UK is the original home of Cadbury chocolate and it is still made and sold there. Its biggest brand in the UK is Dairy Milk but there are countless others such as Flake, Crunchie, Wispa, Buttons, Roses, Heroes etc.

Why does Cadbury chocolate taste different in Australia? ›

The distinctive taste of Australian chocolate results from a combination of climatic conditions, ingredient variations, especially in dairy and sugar content, sourcing of cocoa beans, manufacturing techniques, and local consumer preferences, all influenced by Australia's regulatory standards.

Why does Cadbury taste different in India? ›

So, each manufacturer such as Cadburys had a basic recipe with variations not just between countries but often between different parts of the same country. The difference could be as simple as how much cocoa or salt, or even the type of milk powder etc.

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