BEYOND MEAT® AND PEPSICO’S PLANET PARTNERSHIP DEBUTS BEYOND MEAT JERKY, THE JOINT VENTURE’S FIRST PRODUCT, AT RETAILERS NATIONWIDE (2024)

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Beyond Meat® and PepsiCo’s Planet Partnership Debuts Beyond Meat Jerky, the Joint Venture’s First Product, at Retailers Nationwide

Planet Partnership is a joint venture that creates innovative snack and beverage products made with plant-based protein

EL SEGUNDO, CA and PURCHASE, NY, March 23, 2021 – Beyond Meat, Inc. (NASDAQ: BYND) and PepsiCo, Inc. (NASDAQ: PEP) today announced the debut of Beyond Meat® Jerky. The delicious and convenient plant-based jerky is the first product from the two companies’ joint-venture, Planet Partnership, LLC. Rolling out at stores nationwide starting in March, Beyond Meat Jerky offers a full-flavored, on-the-go snack experience that furthers Beyond Meat and PepsiCo’s shared passion for creating products that are better for both people and the planet.

Beyond Meat Jerky is marinated and slow roasted to offer the savory experience of traditional beef jerky in three flavors: Original, Hot & Spicy and Teriyaki. Beyond Meat Jerky contains 10g of protein per serving, no cholesterol, and is made with simple, plant-based ingredients like peas and mung beans, all without GMOs, soy or gluten.

Available in three different sized packs, Beyond Meat Jerky is Beyond Meat’s first shelf-stable product, unlocking new channels of distribution with availability everywhere from grocery stores to gas stations, and club stores to pharmacies, powering better-for-you snacking that’s both convenient and accessible.

“We are thrilled to introduce the first product from Planet Partnership, our joint venture with Beyond Meat and PepsiCo,” said Dan Moisan, CEO of Planet Partnership. “The nationwide launch of Beyond Meat Jerky will make plant-based meat accessible to millions of households. It tastes great, it’s a good source of protein, and it’s convenient to eat whether you’re on the go, at the office or out on adventures.”

Founded in 2021, Planet Partnership combines Beyond Meat’s leading technology in plant-based protein development and PepsiCo’s world-class commercial capabilities to bring new and exciting ways to surprise and delight consumers. The launch of Beyond Meat Jerky signals the first of many plant-based protein innovations—from snacks to beverages—that can contribute to building a more sustainable food system while positively impacting human health and the planet.

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About Planet Partnership
Planet Partnership, LLC is a joint venture between Beyond Meat, Inc. and PepsiCo, Inc. to develop, produce and market innovative snack and beverage products made from plant-based protein. The joint venture leverages Beyond Meat's leading technology in plant-based protein development and PepsiCo's world-class commercial capabilities to create and scale new snack and beverage options. Planet Partnership was founded in 2021 and is based in El Segundo, CA.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, hormones, antibiotics or cholesterol. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand commitment, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. As of December 2021, Beyond Meat had products available at approximately 130,000 retail and foodservice outlets in over 90 countries worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram, Twitter and TikTok.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2021 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 2, 2022, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If we do update one or more forward-looking statements, no inference should be made that we will make additional updates with respect to those or other forward-looking statements.

Media Contacts
Shira Zackai (Beyond Meat)
[emailprotected]

Joan Cetera (PepsiCo)
[emailprotected]

BEYOND MEAT® AND PEPSICO’S PLANET PARTNERSHIP DEBUTS BEYOND MEAT JERKY, THE JOINT VENTURE’S FIRST PRODUCT, AT RETAILERS NATIONWIDE (2024)

FAQs

When did Beyond Meat launch its first product? ›

Beyond Meat began as a company in 2009 and launched its first product, plant-based chicken, in 2012. In 2014, it developed its plant-based beef crumbles, and in 2016, it launched its Beyond Burger.

Why did Beyond Meat fail? ›

“Impossible [Foods] exacerbated Beyond's problems by entering the grocery channel at significantly lower price points. Beyond was forced to reduce price to match Impossible, but consumers seemed to prefer Impossible's taste and texture.”

Is Beyond Meat owned by PepsiCo? ›

Planet Partnership, LLC is a joint venture between Beyond Meat, Inc. and PepsiCo, Inc. to develop, produce and market innovative snack and beverage products made from plant-based protein.

When did Beyond Meat jerky come out? ›

The plant-based jerky, which was launched into tens of thousands of stores in March 2022, initially looked promising, with Brown telling analysts in May 2022 that sales “have been a resounding success, exceeding our initial expectations.” By August, however, he conceded that velocities were “turning below initial ...

Is Beyond Jerky being discontinued? ›

Beyond Meat announced significant changes as part of a turnaround plan in 2024 that includes cutting costs, increasing prices and discontinuing its Beyond Jerky product line, according to news reports covering the company's fourth-quarter financial report.

Who are the biggest investors in Beyond Meat? ›

Largest shareholders include Parkwood LLC, Vanguard Group Inc, BlackRock Inc., Whitebox Advisors Llc, Susquehanna International Group, Llp, Wolverine Asset Management Llc, Group One Trading, L.p., Susquehanna International Group, Llp, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, and Two Sigma ...

Why is Beyond Meat unhealthy? ›

U.S. consumers' doubts about the health of plant-based meat – fed partly by advertising from the meat industry – has been a consistent problem. The outgoing Beyond Burger contains 25 percent of the recommended daily intake of saturated fat, for example, and 17 percent of the recommended intake of sodium.

Why is Beyond Meat losing so much money? ›

In the first quarter of 2024, Beyond Meat's revenue fell 18% from a year ago to $75.6 million, as lower sales volumes in both the U.S. and international markets weighed on results. Price per pound has also come down from last year as the company offers more discounts to attract consumers.

Why do people not like Beyond Meat? ›

Jahn argues that by trying to align plant-based meat closely with its cow- and pig-based counterparts — Beyond Meat once introduced packaging that said “Now even meatier!” — companies have gone all-in on a category that many consumers don't love: artificiality.

Is KFC using Beyond Meat? ›

In August 2019, El Segundo, California-based Beyond Meat partnered with KFC for a plant-based chicken flavour nugget. It is the first fast-food chain to introduce a plant-based meat replacement after partnering with Beyond Meat.

Is Beyond Meat in China? ›

Beyond Meat Inc. entered China in 2020 with a bang. Items from the plant-based meat company were featured in more than 3,300 Starbucks Corp. coffee shops.

Who is Beyond Meat owned by? ›

Beyond Meat, Inc. is a Los Angeles–based producer of plant-based meat substitutes founded in 2009 by Ethan Brown.

What is the Beyond Meat controversy? ›

The suits allege Beyond Meat Inc., which sells plant-based meat-substitute products, miscalculates and overstates the protein content in its foods and misleads consumers about the nutritional benefits, compared to traditional meat products.

Is Beyond Meat collapsing? ›

Plant-based pioneer Beyond Meat has seen further declines in revenue, and is scaling down its operations. However, the Beyond Burger maker remains 'bullish' in some areas, including the European market.

Why is Beyond Meat pink? ›

Like Impossible, Beyond Meat's patty is also made from a blend of plant proteins—just different plants. Beyond contains a mixture of pea, mung bean, and rice proteins, canola and coconut oil instead of sunflower, potato starch, and beet juice extract to give the “meat” its pink hue.

What price did Beyond Meat launch at? ›

(NASDAQ: BYND) (“Beyond Meat”), a leader in plant-based meat, today announced the pricing of its initial public offering of 9,625,000 shares of common stock at a price to the public of $25.00 per share.

Was Beyond Meat founded in 2009? ›

Beyond Meat was founded in 2009 by former clean energy executive Ethan Brown. Brown believed in a revolutionary product, a vegan meat substitute that actually resembles real meat.

Was Beyond Meat a first mover? ›

As a first mover in a hyped market, Beyond Meat has grown very quickly.

When did plant-based meat become popular? ›

This “biomimicry” approach began in 2012 with the launch of Beyond Meat's chicken strips, and it really took off with the 2016 launch of the Impossible Burger and the Beyond Burger, both of which have succeeded in mainstream fast-food outlets.

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