For the love of the taste or just a festive habit – where do you stand on a good old mince pie? (2024)

For the love of the taste or just a festive habit – where do you stand on a good old mince pie? (1)

Confession time. I bought my first box just after bonfire night; I’m a sucker for a deep filled, my husband’s partial to a puff pastry lid and we must consume at least six packs between us across the festive season. And it turns out we are not alone! With the national average for mince pie devourment sitting at a hefty 19 per person1, and total UK annual consumption estimates sitting somewhere between 800m and a staggering 1 billion2, it’s clear that we’re a nation of mince pie lovers.

Or are we?

A recent enquiry from a journalist for The Times, looking for insights to support the hypothesis that mince pies are falling out of favour in Britain, has led us to examine this very (tasty) subject. A quick straw poll in the office highlighted some immediate differences, particularly amongst passionate pie-people like me and some younger colleagues who had, to my horror, never even tried a mince pie! We then turned to our online panel, Opinion Exchange, to get some insight from more than 1,000 consumers on this festive treat.

Although the intention to purchase mince pies is strong when compared to other festive staples such as Christmas puddings and fruit cake, with seven out of ten UK adults intending to buy this year, this is undoubtedly driven by older consumers; over three quarters of adults 60+ plan to purchase mince pies over the festive period compared to just two thirds of under 36 year olds. However, in contrast it appears that the enjoyment of this humble pastry might actually decrease with age.

When asked to rank mince pies on a, very scientific, ‘deliciousness’ scale, almost half of under 36 year olds gave them the top score of 5 out of 5 compared to only two fifths of 60+; surprisingly perhaps, the top consumers don’t appear to be their biggest fans.

Might it be that older generations buy mince pies more out of habit and Christmas tradition than actual enjoyment? Could there be an age at which one hits, perish the thought, mince pie fatigue? Or perhaps younger consumers are trying more varieties and flavours which helps boost their ’deliciousness’ score? Certainly lots of interesting food for thought.

Check out our infographic for some more mince pie insights and why not float the “to pie or not to pie” debate amongst your friends and family this festive season – you may be surprised at what you hear!

For the love of the taste or just a festive habit – where do you stand on a good old mince pie? (2)

If you’d like to find out more about this, or any other food and drink related research, don’t hesitate to contact us – we’re always keen to explore a new and tasty topic.

For more mince pie facts (or other food & drink or retail insight needs!) please contact: Gill Redfern, Research Director gredfern@djsresearch.com

1 Nations Mince Pie eating habits revealed: The South-West scoffs the most mince pies in the UK – Taste at 55
2 14 Festive Facts about Mince Pies – Fact City

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FAQs

What is the tradition of mince pies at Christmas? ›

To spread the joy, it was tradition in England that each member of the family gave the mixture a stir, while making a wish. And if you wanted to be ensure good health and happiness in the upcoming year, you should eat one mince pie every day for the Twelve Days of Christmas, from Christmas Eve until the 5th of January.

At which festival are mince pies traditionally eaten? ›

The pies are traditionally served during the Christmas season in much of the English-speaking world.

Why do people eat mincemeat pie at Christmas? ›

In the 16th and 17th centuries, mincemeat pie went beyond just a holiday treat and also offered significant symbolism. Around Christmas, it was popular to bake an elaborate pie that had dough resembling baby Jesus and included spices and sweetmeats as representatives of the gifts from the visiting Magi.

How many mince pies should you eat on each of the 12 days of Christmas? ›

There is a tradition of eating one mince pie each day over the 12 days of Christmas from Christmas Eve to 5 January.

How do you serve Christmas mince pies? ›

How to Serve Mince Pies. Mince pies are delicious served hot or cold, on their own or with brandy butter, or with cream or even a good vanilla ice cream. They're wonderful with a hot cup of tea, as well as with sherry, Madeira, and port.

Can you eat mince pies on Christmas Day? ›

Some speculation has it that mince pies were illegal to eat on the day of Christmas. However, the only Christmas Day where eating mince pies was illegal was 1644 due to December falling on a day of fasting. Eat all of the mince pies to your heart's desires!

Do Americans have mince pies at Christmas? ›

It's a rare American I've bumped into who likes Christmas cake or Christmas pudding. Even rarer is one who likes mince pies. But in England, Christmas just wouldn't be Christmas without mince pies. We eat dozens of them in December (and only in December.

How many mince pies are eaten each Christmas? ›

Mince pies are one of the staples of the UK Christmas. According to Good Housekeeping, we eat around 800 million of them each year.

Who eats the most mince pies? ›

People in the South West eat the most mince pies in the UK, according to research by bakery chain Konditor. Having surveyed 2,000 people, the London-based company found that, on average, each person in the South West eats 24 mince pies across the festive period.

Why do we eat pumpkin pie on Christmas? ›

The pumpkin and pumpkin pie are both a symbol of harvest time, and pumpkin pie is generally eaten during the fall and early winter. In the United States and Canada it is usually prepared for Thanksgiving, Christmas, and other occasions when pumpkin is in season.

Why is it called mincemeat? ›

The "mince" in mincemeat comes from the Middle English mincen, and the Old French mincier both traceable to the Vulgar Latin minutiare, meaning chop finely. The word mincemeat is an adaptation of an earlier term minced meat, meaning finely chopped meat. Meat was also a term for food in general, not only animal flesh.

Do Americans eat pumpkin pie for Christmas? ›

No other food consistently graced the Christmas table like pumpkin pie did in early American culture. It was there before Christmas trees, Christmas cards, Christmas lights and Christmas decorations.

How long does Christmas mincemeat last? ›

When filled, cover with waxed discs and seal. It will keep in a cool, dark cupboard indefinitely, (I have kept it for up to 3 years), but I think it is best eaten within a year of making. Vegetarians can make this mincemeat happily, using vegetarian suet.

How many pies do I need for 6 adults? ›

The general rule for a holiday family meal, which takes into account larger portions than a normal meal, budgets for each person, on average, to eat one three-inch wedge of a nine-inch pie (there are six of these slices in the pie). Simplified, a family should have one full pie for every six guests at the table.

What should you eat on 12 days of Christmas? ›

of Christmas it brings good luck for the year ahead. According to tradition, you must also make a wish.

Why do they call it mincemeat? ›

Mincemeat is a combination of chopped dried fruits, spices, sugar, nuts, distilled spirits, a fat of some type and sometimes meat. The name is a carryover from 15th century England when mincemeat did indeed have meat in the mix; in fact, the whole point of mincemeat was to preserve meat with sugar and alcohol.

Do Americans eat mince pies for Christmas? ›

In the US, there are no laws regulating what foods fictional characters can consume, transport or distribute. Mince pies are not commonly consumed in the US outside of the New England region. Perhaps if more Americans were familiar with them they would be banned. Or perhaps not, who can know.

Why do we leave mince pies for Santa? ›

So all traditions come from somewhere, right? And the tradition of leaving mince pies and milk for Santa actually originated in the Netherlands. In the Netherlands, December 6th is Festival of St. Nicholas, with children all over the country leaving food offerings for the Saint, in exchange for presents.

What was the English tradition of eating a mince pie on each of the days of Christmas said to bring? ›

Eating a mince pie on each of the 12 days of Christmas is said to bring good luck. Christmas pudding is another important dish. It's a rich pudding made with fruit and spices. It's traditionally made a month before Christmas and is a symbol of good luck and happiness for the coming year.

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