The recipe for Twiglets has changed, and Christmas snack fans are not happy (2024)

The recipe for Twiglets has changed, and Christmas snack fans are not happy (1)

Jessica LindsayPublished Nov 24, 2022, 11:48am|Updated Nov 24, 2022, 11:50am

Some foods are simply reserved for Christmas; mince pies in the middle of summer or springtime stollens just don’t work.

It makes these treats extra special, turning the first Quality Street tin of the festive period into a special moment that means the big day is coming round the corner.

But fans of one popular Christmas snack were disappointed to learn that their favourite has had a makeover – and the change has gone down like a lead balloon.

The phrase Twiglets was trending on Twitter this week, with a flurry of users complaining that the seasonal staple was no longer as moreish as they’d remembered.

‘I know Twitter is falling apart and everything is terrible and I don’t want to add to anyone’s stress,’ wrote one person. ‘But what the hell has happened to Twiglets?’

‘Twiglets have changed their recipe and now they hit nowhere near the same,’ said another, while a further commenter added, ‘Have just tried the new ones. Yuk!!’

As the stick-shaped savouries are most commonly indulged in at this time of year, their recipe change in May slipped under many people’s radars.

Manufacturer Pladis reformulated Twiglets to make them healthier, in a bid to get around new HFSSregulations that restricts the promotion of certain foods.

Twiglets 2.0 are baked rather than fried, with 60% less salt and higher levels of fibre and wholegrain, which the brand’s marketing director for savoury, Leighton Wall, claims ‘enhances’ their familiar taste.

Despite chatter online suggesting otherwise, he added that ‘comprehensive’ testing had been undertaken before the move, and that ‘die-hard Jacob’s Twiglets fans have told us they actually prefer’ the updated versions.

A Pladis UK&I spokesperson told Metro.co.uk: ‘We have reformulated the recipe for Twiglets to meet the needs of consumers choosing healthier diets.

‘In doing this, we always look to ensure that the defining characteristics of a product with the heritage of Twiglets are maintained.

‘We are aware that any change across a wide consumer base may drive some comment and feedback, which we give full consideration to, and which we share withthe relevant teams within our company.

‘However, before launching any reformulated product, we carry out a full assessment with our valued consumers to ensure they pass acceptance tests and thresholds. And in this case when validating this new recipe we got very strong results on taste, preference and appeal.’

Twiglets were always a controversial choice, with their Marmite-like flavour dividing opinion whenever a bowl is proffered at a party.

They’ve apparently kept their love-it-or-hate it reputation, only there’s now a third faction in the debate; ex lovers. And nobody wants an ex at the Christmas table.

AG Barr faced similar backlash in 2018, after changing the formulation of Irn Bru to comply with a tax on sugary soft drinks. Following a public outcry, the manufacturer introduced an ‘old and unimproved’ version (featuring that all-important higher sugar content) to appease shoppers.

Perhaps if enough disgruntled Twiglets enthusiasts speak up, they’ll also spark thereturn of their beloved favourite. For now, however, the jury’s out.

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The recipe for Twiglets has changed, and Christmas snack fans are not happy (2024)

FAQs

The recipe for Twiglets has changed, and Christmas snack fans are not happy? ›

Twiglets fans have said "RIP" after a recipe change "ruined" their favourite snack. Reddit users have spoken out over noticing a change in the divisive and controversial crisps, which have reportedly undergone a recipe change to include "less salt". A Reddit user wrote: "Twiglets taste like s*t now.

Have Twiglets changed their recipe? ›

Pladis is reformulating Twiglets to make the longstanding snack brand HFSS-compliant. Twiglets has been given a new recipe containing 60% less salt, alongside a major rebrand playing up “the benefits the snack can offer shoppers”, according to Pladis.

Why do my Twiglets taste burnt? ›

The change is apparently down to a lower sodium content - which is great, but that doesn't explain why they burn them to a crisp?! The overcooking burns the yeast extract coating which makes the taste horrible and bitter. They used to be unbeatable, now they're inedible!

What are Twiglets supposed to taste like? ›

Twiglets are a wheat-based snack marketed in the United Kingdom that have a "distinctive knobbly shape" similar to that of twigs and a speckled-brown-over-pale-colour appearance. The taste of Twiglets, which has been compared to that of Marmite, primarily derives from the yeast extract used in the coating.

Can you still get Twiglets? ›

Jacob's Twiglets Snacks 150g | Sainsbury's.

Are Twiglets the same as Marmite? ›

These nobbly, twig-like wheat snacks have stood the test of time over the past century. Whilst they do have a distinctly Marmite-taste, the crisps haven't gone near a jar of the stuff. They are however coated in yeast extract which explains the flavour (and their divisive nature).

Are Twiglets a healthy snack? ›

Twiglets are made with wholegrain, providing bran, as well as yeast extract — both are high in zinc. A 40g serving also provides nearly a third of your daily vitamin E, another nutrient important for immunity, but also 1g of salt, so do keep an eye on your portion size.

Are Twiglets supposed to be bitter? ›

There have been other flavours of twiglet though - worcester sauce springs to mind which might be the one you've got - if it is standard twiglet though it does sound wrong as the taste should be umami not sour. They taste a little bitter but not sour.

How do you neutralize burnt Flavour? ›

Mask the burnt flavours

Another option is to try and drown out the strong charcoal flavours using ingredients that are equally as dominant. For example, vinegar, red wine or white wine. You could also try chilli or garlic, depending on the dish.

Why does everything I eat tastes burnt? ›

Dysgeusia is a type of taste disorder that causes food to taste different than it should. It is often caused by a temporary condition such as a cold, allergies, or pregnancy. However, it is sometimes caused by something long-term such as dementia or Parkinson's disease.

Why do dogs like Twiglets? ›

Some dogs seem to really enjoy these salty snacks though, probably because of their obvious crunch and savoury flavour. Twiglets don't contain any toxic ingredients, so your pooch will probably be alright if they snuffle one or two off the floor.

What are British Twiglets? ›

Twiglets are whole-wheat crunchy knobbly sticks, made to look like twigs. They have a sticky Marmite flavor coating on them which gives them the zesty and zingy taste. Jacobs Twiglets don't feel greasy like crisps do. Twiglets are marketed as a more "healthy" snack because they are baked, rather than fried.

What crisp tastes like Marmite? ›

Introducing the perfect blend of two British icons: Golden Wonder chips and Marmite spread! These crispy chips are coated with the savory and tangy taste of Marmite, a staple in British kitchens.

Why did Twiglets change? ›

Manufacturer Pladis reformulated Twiglets to make them healthier, in a bid to get around new HFSS regulations that restricts the promotion of certain foods.

Do Aldi sell Twiglets? ›

Jacob's Twiglets 6 X 23g | ALDI.

Are Twiglets baked or fried? ›

Brand. All in the way we make it... we bake it for a light & crunchy bite!

What Flavour are Jacobs twiglets? ›

They have a sticky Marmite flavor coating on them which gives them the zesty and zingy taste. Jacobs Twiglets don't feel greasy like crisps do. Twiglets are marketed as a more "healthy" snack because they are baked, rather than fried. Open up a Twiglets bag and enjoy the rich, wheaty and savory smell!

What are the ingredients of Twiglets? ›

Wholewheat Flour (80%), Vegetable Oils (Sunflower, Palm), Flavouring [Yeast Extract (Barley), Salt, Vegetable Extract (Carrot)], Salt, Potassium Chloride, Magnesium Chloride, White Pepper. Contains: Wheat.

What to do with Twiglets? ›

Lay the twiglets on a greased baking sheet and brush all over with melted butter. Sprinkle a little sea salt over and bake for about 20 minutes until crisp and golden. Serve warm with our fruity champagne co*cktails.

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