Twiglets fans are fuming that the classic recipe has changed | Virgin Radio UK (2024)
Virgin Radio
25 Nov 2022, 14:12
Credit: Shutterstock / Daniel Lynch Martin Lee
Snack-loving fans have twigged that retro-classic Twiglets have been given a makeover and recipe revamp - and they're not happy. Twitter users got the word 'Twiglets' trending this week with untold people complaining about their new taste and them not being as good as they once were.
The Marmite-esque crisps have been tweaked to make them healthier, in order to meet the HFSSregulations, which restricts certain 'unhealthy' food promotion.
Baked instead of fried, Twiggies now boast 60% less salt and higher levels of fibre and wholegrain . According to Leighton Wall, the brand’smarketing director, the new changes have ‘enhanced’ their love-it-or-loathe-it taste.
Credit: Twitter
One Twitter user complained: "Old school Twiglets were top tier, they've changed them recently and the new ones are rubbish."
"I just found out apparently they’ve changed how they make Twiglets and now they don’t taste the same. What?! I am outraged. Might write to them and ask for their entire back stock to be sent to me," raged another.
"Just got my new jar. I love the first bit out of the unspoilt content. By the way have you tasted Twiglets recently as I’m convinced the taste has changed," said a third.
A Pladis UK&I spokesperson told Metro.co.uk: "We have reformulated the recipe for Twiglets to meet the needs of consumers choosing healthier diets.
"In doing this, we always look to ensure that the defining characteristics of a product with the heritage of Twiglets are maintained.
"We are aware that any change across a wide consumer base may drive some comment and feedback, which we give full consideration to, and which we share withthe relevant teams within our company.
"However, before launching any reformulated product, we carry out a full assessment with our valued consumers to ensure they pass acceptance tests and thresholds. And in this case when validating this new recipe we got very strong results on taste, preference and appeal."
A Pladis UK&I spokesperson told Metro.co.uk: 'We have reformulated the recipe for Twiglets to meet the needs of consumers choosing healthier diets. 'In doing this, we always look to ensure that the defining characteristics of a product with the heritage of Twiglets are maintained.
Pladis is reformulating Twiglets to make the longstanding snack brand HFSS-compliant. Twiglets has been given a new recipe containing 60% less salt, alongside a major rebrand playing up “the benefits the snack can offer shoppers”, according to Pladis.
Twiglets are made with wholegrain, providing bran, as well as yeast extract — both are high in zinc. A 40g serving also provides nearly a third of your daily vitamin E, another nutrient important for immunity, but also 1g of salt, so do keep an eye on your portion size.
Twiglets are a wheat-based snack marketed in the United Kingdom that have a "distinctive knobbly shape" similar to that of twigs and a speckled-brown-over-pale-colour appearance.
Open up a Twiglets bag and enjoy the rich, wheaty and savory smell! Twiglets are great as dips and are an alternative to bread sticks or carrot sticks.
The change is apparently down to a lower sodium content - which is great, but that doesn't explain why they burn them to a crisp?! The overcooking burns the yeast extract coating which makes the taste horrible and bitter. They used to be unbeatable, now they're inedible!
Yes, you can keep eating Twiglets as much or as little as you like because they contain no animal products. They're officially labelled as 'suitable for vegetarians' but this is because they're made in a factory that also produces non-vegan foods too. So if that is something to consider.
In the black and blue bag with a red swirl which is recognisable to everyone who either loves them or hates them. Jacobs Twiglets contain no artificial flavours or colours, and - as they are baked and not fried - they have the edge on crisps health-wise.
Health: It won't surprise you that these are ultra-processed and at the higher end of the scale for sat fat and salt. Not the worst offender, but very little to recommend them nutritionally.
The distinctive flavour of the crunchy sticks is similar to Marmite, and certainly tends to be something you either love or hate. The recipe for Twiglets was changed significantly in 2022, with the new version containing 60% less salt and being baked rather than fried.
Crisps: A quintessential British snack, crisps come in an array of flavours. ...
Chocolate Bars: A staple for the sweet-toothed, British chocolate bars range from the creamy smoothness of a Galaxy to the rich, dense texture of a Yorkie.
Baked instead of fried, Twiggies now boast 60% less salt and higher levels of fibre and wholegrain . According to Leighton Wall, the brand's marketing director, the new changes have 'enhanced' their love-it-or-loathe-it taste.
The overcooking burns the yeast extract coating which makes the taste horrible and bitter. They used to be unbeatable, now they're inedible! Disgusted to open the package to find the seal broken on both tubs, to the extent that it's clearly on purpose.
Whilst they do have a distinctly Marmite-taste, the crisps haven't gone near a jar of the stuff. They are however coated in yeast extract which explains the flavour (and their divisive nature).
The much-loved Marmite flavoured Walkers crisps were on supermarket shelves for more than 20 years, before they were axed at the end of 2023. However, less than two weeks after it was announced they're being scrapped, Marmite have hinted that they may be making a return.
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